EXECUTIVE SUMMARY
SITUATION
Starbucks Coffee Company was in search of a route to market allowing them to conduct mass samplings at festivals and events.
TASK
Experience Unlimited created the Starbucks” Viti Van” a modified sprinter van with all the same equipment found in a Starbucks store.
This mobile marketing solution allowed consumers to try innovation products at culinary events, music, festivals, and cultural 10 pole moments The program involves to yearly campaigns chill patrol, which was focused against Frappuccino teas and other lighter drink options for the spring and summer months and cheer patrol, focused against fall and winter beverages, including pumpkin spice latte and peppermint, hot chocolate.
Across the 16 cities served we:
1
Distributed over 1 million samples.
1
50,000 social media impressions.
1
27,000 signups for mobile rewards program.
View More Case Studies
Starbucks Program Recap
1 February, 2025 in EU Case Studies, Experience Unlimited
Discovery Television Networks
1 February, 2025 in EU Case Studies, Experience Unlimited
Lex Pride
1 February, 2025 in Experience Unlimited
Hornitos Tequila
12 August, 2019 in EU Case Studies, Experience Unlimited