EXECUTIVE SUMMARY
Date: October 14 through October 20​
Location: San Diego, CA and Dallas, TX
Details: Thousands of samples distributed with tens of thousands of impressions made.
Cocktails Crafted: 2,550
Event #1
The team engaged many consumers in the target demographic and was stationed on the the perfect backdrop of San Diego Bay and the sunset. Location set near the stage, making it easy for consumers to hear the music within the footprint. Average consumer time spent at the activation was longer than at other events. Many samplers went on to purchase product at nearby bars, which resulted in a sell out. Clear tote bags were also a hit.
Event #2​
Attendees of the Dallas Cowboys were eager to wait in line for the Find Your Flavor Experience from its opening until kickoff. A pre-game show was even filmed near the setup, drawing additional consumers to the area who were grateful for the event. Weather was a factor but the team was able to distribute products and gather participants for the unique, overhead shot.
Total Engagements: 11,662
Total Impressions: 44,645
Total Photo Participants: 1,019
Total Quiz Participants: 2,072
Total Digital Shares: 307
Key Takeaways:
- Weather will affect results. However, having the right team and right preparations makes a factor in these types of outdoor events.
- The Jim Beach Peach variety was by far the most popular at both events, especially when mixed with iced tea.
- Booth placement and design are critical. Placement dictates foot traffic that will pass. Design will dictate how many stop to engage, take photos, and further interact.
Wow! I didn’t know Jim Beam had flavors. I really liked the Peach and Apple!
This Red Stag would be really good on the rocks!
This Jim Beam Apple is way better than Jack Daniel’s! It is smoother and has a better aftertaste.
