EXECUTIVE SUMMARY
SITUATION
Discovery Television Networks was in search of a solution beyond one dimensional advertisement to reach multi-cultural consumers when launching the new to world the Discovery La Familia network.
TASK
The Experience Unlimited team developed a mobile marketing footprint making 13 stops across the United States, with integration of the networks initial lineup.
Integration included touch points for all ages, including a culinary section for children, as well as a male focused section of the footprint. To further bring the footprint to life, fans could meet their favorite stars from discovery La Familia shows. This included Mama Tamale, El Perro from the children’s cartoon “El Perro On The Go,” along with meet and greets with soccer legends featured on La Familia sports.
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Consumer impressions.
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Subscriptions through DIRECTV on site sign ups.
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Media impressions with discovery La Familia talent.
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